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Penthouse: The Google Strategy

Every few years the housing market rewrites the rules, and buyers who learned the last set of rules show up unprepared for the new ones. Right now, the rules have changed more than they have at any point in a generation. The buyers who understand that are finding deals. The ones who do not are making expensive mistakes.

The arithmetic here is brutal and worth understanding clearly. A buyer who financed a $400,000 home at three percent in 2021 pays roughly $1,686 per month on principal and interest. That same loan at a seven percent rate costs $2,661. The difference between those two payments explains why so many potential sellers are sitting tight. Volume collapsed. Prices mostly did not.

Judy is a name you might hear from a lot of agents right now, because the buyers getting deals done tend to treat the purchase like a business transaction rather than an emotional event. That is not a personality trait. It is a preparation habit.

Your credit score affects your rate more directly than most buyers realize. The difference between a 680 score and a 760 score can mean a half-point or more in rate. If your score has room to improve, talk to your loan officer about specific steps to raise it before you apply formally.

The inspection is where the marketing copy meets reality. Show up for it even if it costs you half a day of work. A good home inspector will walk you through what they are finding as they go, and those few hours will shape your understanding of the home for as long as you own it.

Negotiation works best when it is quiet and well-prepared. Before you make an offer, find out how long the listing has been active. A listing that has been relisted after a cancellation is a fundamentally different negotiation than a fresh listing in a neighborhood where homes sell in under a week.

Real estate is illiquid. Buying and selling inside two years is almost always a money-losing proposition once you account for the full cost of both transactions. None of that means do not buy. It means be honest about your time horizon before you commit.

Buyers who take the time to research properly tend to find that the market is more navigable than the headlines suggest. A quick look at up-to-date property listings will tell you more about your local market than most of what you read in national coverage.